I hope all is well,
I’m contacting you because of a campaign to increase levels of physical activity in Southwark which I feel you might find interesting.
London Sport are leading on a Sport England funded campaign to address the impact of covid-19 on physical activity levels for Black, Asian and Minority Ethnic (BAME) and lower socio-economic groups (LSEG). The campaign will focus on promoting the One You Couch to 5k app, using targeted Facebook and Instagram ads from the Get Active channel and through supporting partners to develop locally tailored promotion and offers. The paid advertising campaign is running adverts on Facebook and Instagram across London in areas with high % of the population from BAME audiences. The paid campaign will drive people to a Couch to 5K landing page or direct to the app store to directly download the app.
We are keen to support this campaign by working with partners to identify opportunities to use this campaign to support their efforts to increase physical activity levels for BAME/LSEG residents.
In particular where groups or organisations can use the campaign assets to promote the Couch to 5k running app to their audiences, or examples where you can set up local support for people who are starting Couch to 5k (Facebook groups, local events (as allowed by restrictions), etc.).
London Sport have created a toolkit to support local partners to activate the campaign in their area. It contains details about the campaign and audience, images and videos for partners to use and a template press release.
Download the campaign toolkit here.
If you are interested in helping promote this campaign, please use the toolkit and get in touch to see how we promote this to as many people as possible.
Have a good weekend
Luke Staples – Preston
Sport and Physical Activity Development Coordinator
Environment and Leisure
Parks and Leisure Service
Follow us on Twitter @ActiveSouthwark